Almost 80% of customers expect consistency across departments when they’re interacting with a company, according to the 2019 State of the Connected Customer Report by Salesforce.

Is your team hitting that expectation?

According to this same report, 60% of customers see most companies as having siloed departments rather than one cohesive system.

What does this tell us?

Businesses who aren’t already using an ERP system that syncs across departments must innovate or they’ll get left behind. But what if you’re not sure how to use certain functions? Attending the Tech Lab at the Build Smarter 2019 Conference will help you out with that because it’s not just about having the software.

It’s about knowing how to maximize efficiency so that every department is working as one big system.

For example, if there’s a breakdown of information from the sales center to the purchasing department, the homebuyer isn’t going to have sympathy for you. This applies to all data that travels across departments. So, making sure that every department knows how to use the ERP efficiently is paramount.

Homebuyers see that through the experience they’re going through starting from their first interaction with your company all the way to referral sales. Based on the same Salesforce report, 84% of customers say the experience they had with the company they bought from is just as important as its products or services. That’s 4% up from last year’s report.

It’s safe to say that if your departments aren’t working together to create an exceptional experience for your homebuyer, then you should start thinking about it now.

When you get a ticket to the Build Smarter 2019 Conference, you’ll be able to spend time at our Tech Lab to clarify information about features, clear up any confusions you had, and ask about functionalities you’d like to know more about. It would be like having a live product specialist at your side all day.

The conference will be held on November 18-20th at the Fairmont Scottsdale Princess Hotel in Scottsdale, Arizona where hundreds of North America’s most information-hungry builders will attend. Whether you’re in marketing, sales, estimating, purchasing, warranty, customer success, or leadership, this conference will help you be more efficient day-to-day.