Build your homebuyer experience strategy on real data from 134,012 verified survey responses across Canada and the US.
The 2026 Homebuyer Experience Trends Guide reveals what separates builders who retain buyer loyalty through the first year from those who lose it — and what the most improved markets in 2025 did differently to protect referral intent and drive lasting advocacy.
From this report, you will learn:
- Why the first 12 months make or break a referral — How the gap between move-in satisfaction and year-one loyalty is costing builders their most cost-effective source of new business.
- The promoter paradox — Why nearly half of all buyers who are ready to recommend their builder at move-in are no longer willing to do so twelve months later, and what drives that erosion.
- What the best builders do in the first year — How warranty responsiveness, service experience, and proactive communication shape whether a satisfied buyer becomes an advocate.
- How scores moved through 2025 — Monthly trends across Canada and the US, with spotlights on the markets that improved the most and the patterns that explain why.
- Actionable priorities for 2026 — How to close the post-move-in gap, protect the handover experience, and turn satisfied buyers into active referrers through systematic, year-round engagement.