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This webinar is a comprehensive guide to the latest trends and insights in the home-building industry in 2023. This exclusive sneak peek into the latest home buyer research will help you optimize your strategies, improve results, and generate more referrals.
The playbook webinar is divided into several sections, each of which provides valuable insights into different aspects of the home-buying experience:
1. The Insights You Will See Today
The first section provides an overview of the research methodology and explains how the data was collected and analyzed. The research was conducted over a period of five years, from 2018 to 2022, and involved customer surveys taken at two distinct points in time: when the buyer took possession of their home and one year after that.
2. High and Low Marks for Builders
The second section of the playbook focuses on key trends in the industry. One of the most significant trends highlighted in the research is the growing importance of customer experience in driving sales and generating referrals. Buyers today are more informed than ever before, thanks to online resources like Zillow and Redfin, and they expect a high level of service from their builders.
Another trend highlighted in the playbook is the increasing use of technology in homebuilding. Builders are using virtual reality tools to help buyers visualize their homes before they’re built, as well as drones to survey construction sites and monitor progress.
3. Service Request Management
The third section of the playbook focuses on strategies for improving customer experience. One key strategy is to focus on communication with buyers throughout every stage of the process. Builders should be transparent about timelines, costs, and any potential delays or issues that may arise during construction.
Another strategy highlighted in this section is to provide buyers with a personalized experience that meets their unique needs and preferences. This can involve offering customized floor plans or finishes, as well as providing access to design consultants who can help buyers make decisions about their homes.
4. Generating Referrals
The fourth section of the playbook focuses on generating referrals through positive customer experiences. Referrals are one of the most powerful marketing tools available to builders, and they can be generated by providing exceptional service and creating a memorable experience for buyers.
The playbook concludes with a section on action plans for the year ahead. This section provides practical advice and recommendations for builders who want to improve their customer experience and generate more referrals. Some of the key action items include investing in technology, improving communication with buyers, and providing personalized experiences that meet their unique needs.
Overall, Your Homebuyer Experience Playbook for 2023 is an essential resource for anyone involved in the home building industry. Whether you’re a builder, developer, or real estate agent, this playbook will provide you with valuable insights and strategies