The Essential Guide to Digital Homebuilding provides builders with eight essential areas to automate and accelerate their business using digital tools. The guide emphasizes the importance of embracing digital transformation to drive the success of a homebuilding company, improve productivity, and enhance the customer experience.
The guide begins by discussing the disruptive forces affecting the homebuilding industry, including environmental factors, a global pandemic, technology advances, and new competitors. It highlights the need for builders to innovate and improve in the face of these challenges and to become data-driven companies.
- Digital marketing and lead generation. The guide recommends using digital tools such as social media, email marketing, and search engine optimization to generate leads and build brand awareness.
- Sales and customer relationship management. The guide recommends using digital tools such as customer relationship management (CRM) software to manage leads, track sales, and improve customer engagement.
- Project management and collaboration. The guide recommends using digital tools such as project management software, collaboration tools, and virtual reality technology to improve project management, communication, and collaboration.
- Design and visualization. The guide recommends using digital tools such as 3D modeling software, virtual reality technology, and augmented reality technology to improve the design and visualization process and enhance the customer experience.
- Construction and field operations. The guide recommends using digital tools such as construction management software, mobile apps, and drones to improve construction efficiency, safety, and quality.
- Warranty and service management. The guide recommends using digital tools such as warranty management software and customer service portals to improve post-close and post-possession service and enhance the customer experience.
- Finance and accounting. The guide recommends using digital tools such as accounting software, budgeting tools, and financial reporting software to improve financial management and decision-making.
- Data analytics and business intelligence. The guide recommends using digital tools such as data analytics software, business intelligence tools, and artificial intelligence technology to improve data analysis, decision-making, and business performance.
In addition to discussing these eight essential areas, the guide also provides advice on what to include in a digital toolkit for the modern homebuilder. Download your copy now!