The majority of homebuilders are striving to modernize their operation, but what does that really mean? Many builders may have modern thinking, but still rely on simple systems and processes. Many builders have taken the steps to modernize, but the technologies they rely on are now dated.

So, what does a truly modern homebuilder look like today? And what are the impacts if your business is run with simpler or outdated technology?

In this preview of our brand new Modern Homebuilder Guide we take a look at how traditional, outdated, and modern homebuilders compare when it comes to three key areas: Marketing, Sales, and the Design Center.

The Traditional Builder

  • Relies on traditional marketing activities that can still be effective, but are often expensive and limit their audience.
  • Marketing staff rely on others to give them information, making more errors and suboptimal promotional decisions.
  • Lead management and follow-up involves many manual steps, causing slow response times.
  • Has limited marketing data to rely on.

The Outdated Builder

  • Uses a variety of online marketing channels to reach more potential homebuyers.
  • Spends a lot of time managing each of these web channels and may see data discrepancies if each one is not updated correctly.
  • May struggle to collect and respond to leads promptly from each of these channels.
  • Has a difficult time analyzing overall marketing performance across channels.

The Modern Homebuilder

  • Syncs new home listing data across multiple web channels, including the builder website, with ease.
  • Trusts accurate data to be distributed across the web, sometimes originating in the construction ERP systems.
  • Gets lead alerts in real-time from any channel, allowing quicker and more successful follow-ups.
  • Is able to collect aggregated data from across the web to inform future marketing decisions.

The Traditional Builder

  • Relies on traditional marketing activities that can still be effective, but are often expensive and limit their audience.
  • Marketing staff rely on others to give them information, making more errors and suboptimal promotional decisions.
  • Lead management and follow-up involves many manual steps, causing slow response times.
  • Has limited marketing data to rely on.

The Outdated Builder

  • Uses a variety of online marketing channels to reach more potential homebuyers.
  • Spends a lot of time managing each of these web channels and may see data discrepancies if each one is not updated correctly.
  • May struggle to collect and respond to leads promptly from each of these channels.
  • Has a difficult time analyzing overall marketing performance across channels.

The Modern Homebuilder

  • Syncs new home listing data across multiple web channels, including the builder website, with ease.
  • Trusts accurate data to be distributed across the web, sometimes originating in the construction ERP systems.
  • Gets lead alerts in real-time from any channel, allowing quicker and more successful follow-ups.
  • Can collect aggregated data from across the web to inform future marketing decisions.

The Traditional Builder

  • Manages their design center with a complete focus on the in-person experience.
  • Information on design options, prices, quantities, etc. may be outdated and lead to errors requiring corrections.
  • Design options may only be available as preset packages that suit the majority of elevations, rather than being customizable for each home.
  • No online functionality is offered to buyers.

The Outdated Builder

  • Aims to provide some online capabilities, such as the ability to view design options or brochures before an appointment.
  • May be able to collect updates from ERP software on option quantities and pricing, but often not in real-time, causing errors.
  • Can share photos of design options on a tablet for a standard home, but not the buyer’s specific elevation.
  • Sales contracts can be updated with option information after the fact in a few step process.

The Modern Homebuilder

  • Provides design center experiences conveniently in-person or digitally with linked information.
  • Captures design options directly from integrated ERP software, ensuring correct details and prices.
  • Can showcase design options with visualizations of their impact on the home.
  • Delivers a quicker, simpler, and more engaging design center experience, creating happier customers and higher option revenue.
  • Automatically updates sales contracts with option selections.

Interested in reading about how modern homebuilders compare to traditional and outdated builders in each stage of your operations?

Download our complete guide