Built-in Online Marketing

As a vital part of Constellation’s Built-in Online Marketing strategy, we ensure the needs of your homebuilding target audiences are being met. For instance, if you build million dollar homes, you would not want someone visiting your site to look for homes below the $150,000 threshold. This can be avoided and your potential customers will find who and what they want.

Constellation’s web design process takes factors like quality of content, navigation, logical organization and functionality of interactive media elements into account. This ensures you are always focused on the needs and preferences of the site visitor, rather than on the perceptions of a web designer.

Your built-in marketing includes contact, phone and e-mail information forms on every page. With the “E-mail To A Friend” feature on community, model and plan detail pages, your prospect can provide their own e-mail address and that of the friend or family member that they want to share information with. Then, an e-mail is sent with a personal message from your prospect including a link back to the content on your site for further marketing opportunities.

Opportunities for contact and communication are integrated on every page with phone numbers and e-mail forms, such as general contact, sales contact, info requests for models, design plans or community information as well as warranty requests. Leads are sent directly to the company representative you appoint to handle a specific type of inquiry, such as plan or sales information for quick response and follow-up. Leads can also be routed to CRM systems such as Constellation First Responder and all Constellation sales systems as well as others.