Detailed Session Information

Sales Process Best Practices

Tuesday, May 11th 1:00-2:00PM EST

Bob will provide a practical set of tactics that you and your new home sales staff can use to convert your sales prospects to customers and ensure that each sale is maximized. Learn what the most effective sales people in the industry already know and have learned from Bob Schultz and the New Home Sales Specialists. Bob will teach you how to be a professional communicator, how to deal with reluctant prospects, how to handle the most common objections, and how to close the deal.

About Bob Schultz & The New Home Sales Specialists:
Bob Schultz and his team at Bob Schultz & The New Home Sales Specialists specialize in sales training, management and marketing coordination. He and his licensed facilitators conduct more than 350 custom sales and management training seminars and workshops to thousands of salespeople, builders, developers, Realtors and housing manufacturers throughout North America each year. Bob also frequently conducts strategic planning sessions and retreats for management teams and corporate personnel. Clients include some of the nation's leading building and real estate companies.

Website Optimization and Home Builder Website Best Practices

Wednesday, May 12th 1:00-2:00PM EST

Bernie will explain how he has helped businesses in a wide variety of industries improve the lead generation performance of their website. Whether you are starting a new website development project, improving your existing website, or deploying a new Groundbreaker website for home builders, Bernie will explain how you can improve your search engine results with optimized site layout, inbound linking, content optimization, and social media.

About Bernie Borges and Find and Convert:
Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships. The agency sets up and implements organic and paid search marketing strategies, and social media marketing strategies. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. His book: Marketing 2.O: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009.

Technology in your Business - "Prepare for the Recovery"

Wednesday, May 12th 1:00-2:00PM EST

This session will discuss specific steps to take advantage of technology as the market returns. We will look at process improvements as well as software and tools that can help transform your operation to take advantage of current and improving market conditions. Topics will include website development, back office systems, and communication with buyers and trades.

About Craig Schweikart:
Craig Schweikart has been involved in homebuilder software for 30 years. He is currently on the senior management team of Constellation HomeBuilder Systems, serving as Vice President, Builder 360. Using his years of experience he helps drive the development and deployment of the ever expanding Builder 360 Product line.

E-mail Marketing Best Practices

Thursday, May 13th 1:00-2:00PM EST -

In this session, attendees will learn about best practices for e-mail marketing, why all businesses need to play by the rules, and how you can make your e-mail marketing campaigns more effective.

About Susan Wall
As Vice President of Marketing at Bronto, Susan is responsible for Bronto's marketing strategy and leading all lead generation, branding and positioning initiatives. Susan brings an extensive background in brand marketing, product marketing, marketing research, media and advertising to Bronto Software.

Construction Management Best Practices

Thursday, May 13th 1:00-2:00PM EST

Learn how some of the most successful builders use software, internal processes, and expertise to run successful home building businesses. Join an experienced panel of industry consultants, builders, and Constellation representatives to learn how to protect margins, reduce costs, avoid errors, and get the information you need to run your business. This is your opportunity to ask questions and learn from the experiences of others.

About Blayne Parrish
Blayne Parrish (Center6) maintains over 15 years of home building industry experience, with specific expertise in technology systems, purchasing, operations, and sales and marketing. Blayne held positions as Director of Information Technology and Director of Purchasing for large single and multi-family home builders. He has experience working with top 20 national homebuilders throughout the U.S. and Canada.

About Christian Caswell
President of C.Caswell & Associates and Founder of Customer Insight™. Customer Insight is a relationship marketing firm specializing in providing actionable insights that turn customer data into profits. Our company along with our partners combine experience, strategy with technology and critical insight with action, working with clients to deliver results today that endure tomorrow.

About Kathy Mortensen
Kathleen Mortensen (HMS Cornerstone Solutions) has more than 30 years of experience in construction and job costing, including commercial construction, land development and home building. Her prior experience includes director of operations for a developer, management in commercial construction, and land development. In addition, she has served as senior project manager for home builder software as well as IT Director. Mortensen specializes in IT, project management and operations (both land development and builder), with a connective system view encompassing purchasing, site work/scheduling and sales through to final accounting.

About Mike Richards
Director of Homebuilding for SunCor Developments.

About Craig Schweikart
Vice President - Builder 360

Open Discussion and Q&A Sessions

Construction Management Q&A Discussion

Friday, May 14th 1:00-2:00PM EST

About Bob Whitten

With 25+ years of management experience, Bob is a well-known advisor and noted authority in the areas of business and strategic planning, accounting and financial management, management reporting, software selection, organizational development, incentive compensation system development, cost control system Implementation, and production management.

Warranty and Customer Service Q&A Discussion

Friday, May 14th 1:00-2:00PM EST

About Chip Pennington

Chip Pennington is Corporate Director of Customer Service with Shea Homes.

Sales and Marketing Q&A Discussion

Friday, May 14th 1:00-2:00PM EST

About Mike Lyon

Mike Lyon has "real world" knowledge and firsthand experience in the realm of online marketing and sales for homebuilders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design and internet sales.

He is a highly sought after consultant and has contributed to the success of homebuilders all across the nation. He is the bestselling author of Browsers to Buyers: Proven Strategies for Selling New Homes Online

Accounting Q&A Discussion

Friday, May 14th 1:00-2:00PM EST

About Felicia Malter

Felicia is a Partner in RubinBrown's Assurance Services Group. She provides comprehensive audit and business consulting services to clients in the home building, manufacturing and distribution industries.

About Steven Hays

Steve is the Partner-in-Charge of RubinBrown's ten industry service groups. His experience includes extensive knowledge of audit, tax, and business consulting matters related to family-owned entrepreneurial businesses including home building, manufacturing, mortgage banking, transportation and others.

Technical Administration

NEWSTAR Administration, Hosting and Deployment

Tuesday, May 11th 1:00-2:00PM EST

Join NEWSTAR staff for a technical overview of the latest NEWSTAR enhancements, deployment options, and best practices. The session will discuss how many builders are using NEWSTAR Enterprise with SQL in a hosted environment. The session will also discuss some of the improvements in NEWSTAR Enterprise that are only available when running NEWSTAR with Microsoft SQL. Updated deployment and installation best practices will also be covered with an emphasis on Constellation Updater as a deployment tool.

FAST Administration – Reducing IT Costs: Is FAST Hosting in your future?

Tuesday, May 11th 1:00-2:00PM EST

Today's builders do more with less. As the market rebounds, builders face aging IT infrastructure, part-time IT help, and large capital expenditures required to ramp up their IT infrastructure quickly when the market rebounds.

FAST Hosting can help. FAST Hosting provides powerful new servers housed in state of the art data centers. Backups are stored in multiple locations, enhancing business continuity. Fire suppression systems, fail-over, and precise climate control means your FAST system is well protected. System administration and system updates for the hosted system are maintained by FAST. We provide peace of mind.

NEWSTAR Enterprise Training Sessions

NEWSTAR Sales - Marketing Tips and Tricks

Tuesday, May 11th 4:00-5:00PM EST

This training session will provide an overview of the following features of NEWSTAR Sales:

  • Creating and Using ToDo Plans
  • Creating and Using HTML Email Messages
  • Mailing System
  • Creating and Using Campaigns

NEWSTAR Enterprise - Reporting Tools

Wednesday, May 12th 4:00-5:00PM EST

This training session will provide an overview of the following features of NEWSTAR Enterprise:

  • Creating and Using Lot Line Reports
  • Creating Financial Statements

NEWSTAR Enterprise - Cost Controls

Thursday, May 13th 4:00-5:00PM EST

This training session will provide an overview of the following features of NEWSTAR Enterprise:

  • Budgets both General Ledger and Home Production
  • Screen Driver - Over Budget Rules
  • Latest Estimate Methods (ACE)
  • Calculating Projections
  • Detailed Cost Reports (ECC, Profitability, Analysis)
  • Committed Costs

Builder 360 Product Training Sessions

Using Builder 360 Efficiently and Effectively

Tuesday, May 11th 4:00-5:00PM EST

Learn the tips and tricks that will help you get the most from Builder 360.

Time-Saving Tools with Builder 360

Wednesday, May 12th 4:00-5:00PM EST

This session will look at the tools included in Builder 360 that are designed to streamline the production process and the day to day maintenance of Builder 360 data.

An Introduction to Builder 360 Scheduling

Thursday, May 13th 4:00-5:00PM EST

Learn how Builder 360 scheduling can save time and money in your operations and is intended for the new user or a user considering the implementation of scheduling.

Buildsoft Pro Training Sessions

BuildSoftPro - Install and features Overview

Tuesday, May 11th 4:00-5:00PM EST

Builder1440 Training Sessions

Marketing Campaigns

Tuesday, May 11th 4:00-5:00PM EST

Sales Follow-up

Wednesday, May 12th 4:00-5:00PM EST

Setting Options Packages & Groups

Thursday, May 13th 4:00-5:00PM EST

FAST Training Sessions

Online Job Management: Leveraging the web for streamlined job management.

Tuesday, May 11th 4:00-5:00PM EST

FAST provides an overview for managing, online, PO's/VPO's, Variance Requests and schedules. Specific training topics include business driven requirements for managing dollar amount and percentage level approvals; measurement PO approval; variance approval and supervisor hierarchy roles for superintendent management. Finally, FAST reviews the entirely new feature sets and different platforms and devices available to support this web-based management process. Don't miss your opportunity to learn the efficient and powerful manner in which your team can manage jobs online to reduce costs in supporting your business in this challenging market.

FAST Training – Accounts Payable & Automated Backcharges

Wednesday, May 12th 1:00-2:00PM EST

Training on FAST accounts payable - from vendor management, invoice processing including importing invoices and check runs

Prospects to Homeowners-Do you effectively market and build the relationship with your leads?

Wednesday, May 12th 4:00-5:00PM EST

In this session, learn how to manage your leads from the web and build your relationship with them through target marketing, corporate directed follow-up programs with the added personal touch of on-the-fly task reminders. FAST will show you valuable ways to manage your marketing campaigns while managing the day-to-day tasks of follow up programs including calls, emails and others. Also, capture the important marketing demographics that will provide your business the intelligence and insight to continue the cycle and attract more qualified and appropriate leads.

FAST Warranty and the Customer Experience Manager: Providing the best experience for your Home Owners to maximize referrals.

Thursday, May 13th 4:00-5:00PM EST

Deliver a consistent and impactful customer experience using the FAST tools available today. Learn how to build the relationship with your customer from contract to closing, with easy ways to involve the customer. Closing through Warranty, channel requests and provide clarity of process. Automate and track homeowner maintenance and accountability. Drive referrals, automate surveys and provide positive builder buyer relations.

Accounting Efficiencies 2010: Automate, alleviate and edify.

Friday, May 14th 3:00-4:00PM EST

FAST provides an overview of the most impactful accounting enhancements introduced in 2009. Including: Enhancements to Intercompany GL – Configuring intercompany relationships and performing daily operations; Reversing Entries – deployment and daily operations; Enhancements to Accounting Imports –import methods reviewed, suggested templates and import error checking; Customer Service – Back charge and auto process service orders; Cash Management – Pro forma cash perspective; Asset management – Manage inventory and capital resources; Enterprise Budgets – Multilevel budgeting and report creation.