Constellation Builder Broadcast

Constellation Builder Broadcast is a powerful, easy-to-use, web-based e-mail marketing solution for any-sized home builder. You’ll communicate timely, relevant messages and build solid, trusted relationships leading more prospects to new home purchase decisions.

Send the Right Message to the Right Person at the Right Time

Nothing is more frustrating than sending e-mail messages to prospects that may not be relevant or never arrive in your recipients’ inbox. Now, you can change the way you communicate with your prospects by sending the right message to the right person at the right time, and create new sales and referral opportunities.

Click here to view the Builder Broadcast Best Practices Guide.

Constellation Builder Broadcast offers a flexible and affordable e-mail marketing solution with built-in best practices. In order to simplify the process, Builder Broadcast provides all the tools you need to target audiences by individual, by segment and by preference with high deliverability, relevance and compliance with e-mail marketing legislation.

Reporting Real-time in Easy-to-Use Excel format

Constellation Builder Broadcast’s reporting and analytics tools provide actionable results to help you achieve quick and accurate insight into your prospects’ behavior and preferences.

Some of our reporting features include real-time graphical reporting on message deliverability statistics, recipient activities and campaign-wide performance, exportable in easy-to-understand Excel format. Key Performance Indicators (KPIs) provide insight into clicked/open ratio, deliverability percentage, and conversion metrics with a complete overview of your campaign performance. Based on comprehensive analytics data, you’ll be able to deliver timely and appropriate e-mail messages when your home buyer prospect is most responsive and ready to purchase.

Deliverability

Since deliverability is one of most important aspects of your e-mail marketing, it’s critical to make sure your message reaches your target audience. Some key features to achieve this goal include proper html coding for optimal deliverability, effective subject lines, recognized “From” addresses for reduced “spam filter” interference This serves to ensure you are contacting prospects on a consistent basis to open the lines of communication and build solid, trusted relationships with all your potential new home buyers.

An affordable, customized solution with built-in “best practices” for e-mail marketing and campaign management to increase internet conversion ratios and ultimately new home or upgrade sales.
Build strong, trusted relationships by staying in-touch with your prospects and delivering the messages you want them to read
Measure e-mail marketing effectiveness with insightful reporting to determine content relevance, timeliness, frequency and overall performance of your e-mail marketing campaigns