Category Archives: New Home Sales

Click for a demonstration of NEWSTAR Sales & DocuSign

For more than 300 years, contracts for the sale or lease of land in Ontario have required ink and paper. Beginning July 1, 2015, electronic signatures can now be accepted on digital real estate agreements, deeds and mortgages in Ontario.

This is big news for a thriving real estate market in the Greater Toronto Area (GTA), where the average price of a detached home just rose over $1.052 million Canadian dollars. However, before you begin emailing contracts, take note from Toronto real estate lawyer Bob Aaron, via thestar.com:

Even though electronic signatures will now be legal in the real estate context, those signatures are only effective if it can be proved that the signatures are reliable for the purpose of identifying the person signing, and the attachment of a signature to the electronic document is also reliable.

Since the law does not define how to determine whether a signature is reliable, it is up to individual real estate agents and lawyers using electronic signatures to satisfy themselves that the legal requirements have been met.

I expect that the use of electronic signature platforms like DocuSign (docusign.com) will become popular among real estate agents and lawyers anxious to jump on the electronic bandwagon.

Constellation has partnered with DocuSign to offer integration between the world’s leading provider in electronic signature management and our new home sales software. Builders using our flagship NEWSTAR Enterprise homebuilder management software along with NEWSTAR Sales save valuable time and organization headaches, and rest assured that their sales contracts are saved securely.

To see NEWSTAR and DocuSign, please request a demonstration. Note that we are also working to integrate DocuSign with our other sales software for homebuilders.

Announcement from the Ontario Real Estate Association.

Posted in Blog, DocuSign, New Home Sales, News, NEWSTAR, Sales1440 | Tagged , , , , , , , , , , , , | Comments Off

Recently, I had the opportunity to visit with a client and was pleasantly surprised.  The Sales Manager explained that they weren’t currently using all of the features in their new home sales system to capture all the sales information, but then she explained that they did use it for many important functions.  She explained that even though they didn’t use it to its fullest extent, it was still a very helpful tool, and she excitedly described how it recently helped her land a very important sale.

A husband and wife had come into the sales office one day and told her that they had visited and taken a look around a couple of years ago, and liked what they saw, and they were getting closer to being ready to buy.  The Sales Manager welcomed them back, and invited them to take a look around the model, and politely excused herself, saying that she needed to take care of something in her office and that she would be back in just a moment.  She rushed back into her office and pulled up their names in their CRM system, and was able to refresh her memory by reading all of the detailed notes she had recorded during their earlier visits.  She returned to her buyers, and created opportunities to work the pieces of information that she had gathered from their visits 2 years ago, into the conversation.  The prospects felt very special and thought it was absolutely amazing that she remembered so much about them.

The Sales Manager told me that she ultimately closed a sale with them, and that the prospects mentioned they were very impressed with her ability to remember them.  While she recognizes that there were many other factors that impacted the final purchase decision, she was also confident that her effort to enter additional prospect information in the new home sales and CRM system played a large role in landing the sale.

Posted in Best Practices, Blog, Case Study, Constellation CRM, Constellation Web Solutions, Customer Story, New Home Sales, Sales1440 | Comments Off

Markham, ON, June 25, 2010 –Constellation HomeBuilder Systems (“CHS”) has acquired the assets of BuildTopia of Rockville, Maryland, a web-based construction management software solution for residential home builders.  This acquisition is another example of Constellation’s dedication to the home building industry and its long term approach to providing mission critical technology solutions and services for home builders of all sizes.

“We continue to invest in new products and services and maintain our long-term commitment to the home building industry”, says Dexter Salna, President of Constellation HomeBuilder Systems.  As the largest software company dedicated to the homebuilding industry, Constellation continues to provide excellent support and services to help our customers successfully run their business now and in the future.  We welcome the customers and employees of BuildTopia to the Constellation family.

Constellation’s suite of homebuilding solutions include Software as a Service (SaaS) and hosting alternatives, in addition to solutions that builders can install on their own hardware.  In many cases, builders are choosing SaaS and hosting alternatives to get started quickly and avoid the upfront costs associated with purchasing hardware.  In addition to our fully integrated sales, production, accounting, and warranty solutions, Constellation also provides quick-start home builder websites with built-in best practices for online marketing, search engine optimization (SEO), and security.

About BuildTopia
BuildTopia delivers comprehensive web-based construction project management software solutions for residential home builders delivered as a SaaS solution.  BuildTopia streamlines and integrates all core construction business processes in one powerful yet easy to use solution to increase production efficiency, reduce errors, maximize each sale, and provide excellent customer service. Builders, developers, and trade partners of every size rely upon BuildTopia to dramatically improve the effectiveness, efficiency and profitability of their businesses.

About Constellation HomeBuilder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,400 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and web site solutions designed exclusively for the home building industry. Constellation’s product suite includes BuildSoft, Builder 360, Constellation CRM (CFT), Constellation Web Solutions, FAST, NEWSTAR, and Sales1440.

Media Inquiries
Cathy Kotsopoulos
ckotsopoulos@constellationhb.com
(888) 723-2222

Posted in Acquisitions, Constellation News, New Home Sales, News, Press Release, Warranty | Comments Off

When your website is hooked up to your sales system in real-time, you can start to analyze data in powerful ways.  Without this real-time integration, you won’t know exactly when the lead came in… it would most likely show up as 50 leads every Monday morning, some of them may have expressed interest almost a week ago. (if they submitted their contact information right after you did the import)

Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day.  If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.

Lead Distribution – Day of Week

  1. husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.

Lead Distribution – Time of Day

  1. Look for homes online around lunch time
  2. During afternoon meetings, before leaving the office, they look for more homes
  3. Driving home and eating dinner, so no looking for homes at this time
  4. Look for more homes after dinner around 7pm.
  5. From 8PM to 10PM, put the kids to bed
  6. Kids are in bed, time to look for homes again.

Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.

Lead Distribution – Day of Week and Time of Day

  1. Around noon on Sunday, they look for homes online
  2. They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
  3. Around 6pm they look up the homes that they saw on their Sunday drive
  4. At 8 AM on Monday, they get to work and look at more homes.
  5. At 4 PM on Monday they look for more homes before leaving work
  6. On Tuesday at lunch and towards the end of their workday, they look for more homes.
  7. They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.
Posted in Best Practices, Blog, Case Study, Constellation CRM, Constellation Web Solutions, New Home Sales, Online Resources, Sales1440, Uncategorized | Comments Off

We have a great virtual customer conference planned for May 10-14th.  This is our largest virtual customer conference ever with over 30 sessions, guest speakers, industry experts, Constellation staff and many opportunities for builders to learn from their peers.

We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well.  For a detailed agenda and registration information, please click on the link below.

Register Now

Posted in Best Practices, Builder 360, BuildSERV, BuildSoft, Constellation CRM, Customer Service, Events, FAST, Field Scheduling, Harmonized Sales Tax, HST, Important Event, Mobile Device Software, New Home Sales, NEWSTAR, Online Resources, OnLocation, User Conference, Warranty | Comments Off