Sales Follow-Up with CAP!


Sales1440® – The Bob Schultz & New Home Specialist CAPSM System enables home builders to close more sales by maintaining consistent communication and follow through with prospective home buyers.

Sharpen Your Follow-Up and Start Closing More Sales!

Enhancing the new home sales process requires an effective Closing Action Plan (CAP), consistent follow up and ongoing communication with prospective home buyers. From e-Leads to walk-in prospects, Realtors® and everyone in between, sales associates will be well-prepared to sell more homes by utilizing easy-to-access templates and scripts for follow-through and appointment setting.

That is why Builder1440 and Bob Schultz & The New Home Specialists created the Closing Action Plan (CAP)SM Follow-Through® System for Sales1440.

Improve Follow-Through with Customers

Home builders can choose from more than 50 customizable templates and scripts for phone calls, emails & letters to maintain consistent, pertinent, and timely communication with prospective home buyers & Realtors®.

You are able to rank your Internet, phone and in-person opportunities to create effectively targeted messaging that addresses your home buyer audience and their specific requests. It is not so much how many leads you generate, but what you do with those leads to turn them from prospects into buyers.

Equip Sales Teams to Sell More Homes

Your sales representatives can easily access easy-to-use sales resources stored conveniently within Sales1440. Set automated reminders for ongoing follow-up and track your contact with customers.

Enhance Your Marketing Strategy

Based on customer responses, you will develop and execute marketing campaigns that offer the results and payback you expect. Surveys are used to gather data throughout the entire customer life cycle and ready-to-use templates help your employees create targeted promotional materials that address the preferences of your potential home buyers.

"New home sales are NOT a function of traffic. They are the result of the correct sales process and Follow-Through®. That’s why we have partnered with Builder1440 to provide the most complete and efficient system for customer contact—a congruent strategy that’s easy to use."

~ Bob Schultz, President, Bob Schultz & The New Home Sales Specialists.



  • Increase consistent, pertinent and timely communication to prospective home buyers and Realtors® that keeps you informed of preferences for each individual lead or walk-in contact.
  • Increase profitability by employing a tested sales process that walks your sales agents through the steps of staying in touch with every lead, prospect or qualified home buyer and turn more prospects into home buyers.
  • Maximize your sales potential by building solid relationships with everyone you come in contact with either in person, online or by phone or mail.