Lead Management

Sales1440®’s Lead Management awarding-winning sales system instantly captures new leads and automatically transfers them directly to your CRM system for instant response and follow up to help home builders sell more homes.

Having the Right Tools Helps Builders Sell More Homes

With many more purchasing decisions being made online, builders need to ensure that their lead management system can capture and respond instantly to prospect inquiries, as well as track and monitor progress throughout the complete sales cycle, from initial contact to home sale completion and beyond.

Builders can send prospects model home information and showcase their communities, making the total sales experience more efficient and personal for potential customers.

Sales1440 Lead Management helps you to formulate a follow-up communication plan as well as run pre-qualifying loan calculations, and track and monitor progress by administering surveys throughout the sales cycle.

Sales1440 Lead Management automatically generates sales and marketing reports to help home builders zero in on a strategy for future follow-up, and plan well in advance of embarking on any marketing campaign. Your marketing campaigns will be timely, targeted and positioned to produce effective results.

Automated Follow-up, E-mail Marketing & Campaigns

Using professional templates, designed specifically for home builders, follow-up, marketing communications and automated email marketing are made easy. You can quickly improve your image and communications with prospective home buyers using The New Home Specialist Closing Action Plan (CAP)SM Follow-Through® System.

To attract more home buyers online, Sales1440 Web Listings also allows builders to instantly publish their showcase communities and homes to the web’s most popular real estate websites for an augmented Internet presence.

Manage and Track Home Selections and Options

Sales1440 Home Configuration & Contract Management system eliminates costly mistakes and saves you time by easily managing home selections with built-in option control for inclusive, exclusive, package or layered options, plus easy change order processing and contract printing. Sales1440 Contact Management ensures you will never lose track of your prospective home buyer or their selection information.

Lead Management Survey Results Tell a Real Story

In order to provide effective lead management tools for builders, Constellation HomeBuilder Systems consistently evaluates product performance in contrast to industry norms and anticipates future builder needs. To measure lead management effectiveness, Constellation is conducting on-going research to examine the efficiency of builders in capturing and managing electronic leads.

Below are some recent survey facts Constellation compiled in their 2008-2009 Research Results.

A sampling of over 400 production homebuilders building 100+ homes per year throughout the U.S. and Canada, discovered that 83.7% provided an online form for customer contact. As of July 15th, 2009, survey results show that 75% of builders don’t use built-in automated response tools for online lead follow-up and only 33% respond personally by phone to leads fostered on their CRM/Sales systems. These studies are ongoing and results are subject to some degree of variance, however, they do tell a real story. Homebuilders need to learn how to use the complete functionality of their lead management tools to significantly improve prospect response times and their home sales results.

To read more about this study click here for 2008-2009 Constellation WebLead Research Results.

Sales1440 Lead Management for Results

Constellation analyzed builder response times by region within builder groups that offered online contact; the average initial response time is 11 hours and 17 minutes. In reality, getting in touch with new prospects within the first 5-15 minutes of their initial walk-in, phone call or online inquiry establishes credibility, shows you care, and provides the best opportunity to reach out to prospects with relevant, timely responses.

Sales1440 Lead Management can help you keep track of, monitor and manage all new prospect information, individual personal preferences and purchasing qualifications; you’ll find the right home to satisfy every new home buyer and increase your sales results so you sell more homes, more effectively.